html{-webkit-text-size-adjust:100%}
body{margin:0}
img{max-width:100%}
[hidden]{display:none!important}
/* Layout: left-aligned editorial grid, generous whitespace; one bold moment = film-credits roll for the founder */
:root{
  --bg:#EDEFEF;        /* cool studio grey */
  --surface:#E2E5E5;   /* frame placeholder */
  --ink:#141617;
  --muted:#5E6669;
  --line:#C9CECF;
  --red:#A90505;       /* exact logo red */
  --on-red:#FFFFFF;
  --red-text:#A90505;  /* logo red for small text */
  --red-on-ink:#F0545A; /* same red, lifted for small text on the dark founder band */
  --display:"Big Shoulders Display","Oswald","Arial Narrow",sans-serif;
  --body:"Instrument Sans","Helvetica Neue",Arial,sans-serif;
  --max:1180px;
}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){
  --bg:#111314;--surface:#1C1F21;--ink:#E8EBEA;--muted:#99A2A5;--line:#2C3134;--red:#A90505;--on-red:#FFFFFF;--red-text:#F0545A;--red-on-ink:#A90505;color-scheme:dark}}
:root[data-theme="dark"]{--bg:#111314;--surface:#1C1F21;--ink:#E8EBEA;--muted:#99A2A5;--line:#2C3134;--red:#A90505;--on-red:#FFFFFF;--red-text:#F0545A;--red-on-ink:#A90505;color-scheme:dark}

*{box-sizing:border-box}
body{background:var(--bg);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
.wrap{max-width:var(--max);margin:0 auto;padding-inline:clamp(16px,4vw,40px)}
a{color:inherit}
:focus-visible{outline:2px solid var(--red);outline-offset:3px}
h1,h2,h3{font-family:var(--display);font-weight:700;line-height:.95;margin:0;text-wrap:balance;letter-spacing:.005em}
p{margin:0}

/* header */
header{position:sticky;top:env(safe-area-inset-top,0px);z-index:10;background:var(--bg);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:14px}
.logo{display:block;line-height:0}
.logo img{height:52px;width:auto;display:block}
@media (max-width:480px){.logo img{height:42px}}
.links{display:flex;gap:28px;align-items:center;font-size:15px}
.links a{text-decoration:none;color:var(--muted)}
.links a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:12px 22px;border-radius:999px;background:var(--red);color:var(--on-red);text-decoration:none;font-weight:600;font-size:15px;border:0;cursor:pointer;font-family:var(--body)}
.btn:hover{filter:brightness(1.08)}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid var(--ink)}
.links .btn{color:var(--on-red)}
@media (max-width:760px){.links a:not(.btn){display:none}}

/* hero */
.hero{padding-block:clamp(48px,8vw,96px) clamp(40px,6vw,72px);display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(28px,5vw,64px);align-items:end}
.hero h1{font-size:clamp(54px,8.4vw,112px);text-transform:uppercase}
.hero h1 span{display:block}
.hero .lede{max-width:46ch;color:var(--muted);margin-top:24px;font-size:18px}
.hero .ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.frame{position:relative;aspect-ratio:16/9;max-width:100%;background:var(--surface);border-radius:4px;overflow:hidden}
.frame::before,.frame::after{content:"";position:absolute;left:0;right:0;height:9%;background:var(--ink);opacity:.92}
.frame::before{top:0}.frame::after{bottom:0}
.hud{position:absolute;inset:9% 0;display:flex;flex-direction:column;justify-content:space-between;padding:14px 16px;font-size:13px;color:var(--muted);font-variant-numeric:tabular-nums}
.hud .row{display:flex;justify-content:space-between;gap:12px}
.rec{display:flex;align-items:center;gap:6px;color:var(--red-text);font-weight:600}
.rec i{width:8px;height:8px;border-radius:50%;background:var(--red);animation:blink 1.2s steps(2) infinite}
@keyframes blink{50%{opacity:0}}
.hud .mid{text-align:center;color:var(--ink);font-family:var(--display);font-size:clamp(22px,3vw,30px);font-weight:600;line-height:1.1}
.hud .mid small{display:block;font-family:var(--body);font-size:13px;color:var(--muted);font-weight:400;margin-top:6px}
.meta-strip{display:flex;flex-wrap:wrap;gap:8px 28px;margin-top:16px;font-size:14px;color:var(--muted)}
.meta-strip b{color:var(--ink);font-weight:600}
@media (max-width:860px){.hero{grid-template-columns:1fr}}

/* section heads */
section{padding-block:clamp(56px,8vw,104px);border-top:1px solid var(--line)}
.head{display:flex;justify-content:space-between;align-items:end;gap:24px;flex-wrap:wrap;margin-bottom:40px}
.head h2{font-size:clamp(40px,5.5vw,68px);text-transform:uppercase}
.head p{max-width:44ch;color:var(--muted)}

/* work */
.work{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.card{text-decoration:none;display:flex;flex-direction:column;gap:14px;min-width:0}
.poster{aspect-ratio:9/16;max-width:100%;background:var(--surface);border-radius:4px;position:relative;overflow:hidden;display:flex;align-items:flex-end;padding:14px}
.poster .ph{position:absolute;inset:0;display:grid;place-items:center;color:var(--muted);font-size:13px;text-align:center;padding:16px}
.poster .play{position:relative;width:44px;height:44px;border-radius:50%;background:var(--red);display:grid;place-items:center;transform:scale(.9);transition:transform .25s}
.poster .play::after{content:"";border-left:13px solid var(--on-red);border-top:8px solid transparent;border-bottom:8px solid transparent;margin-left:4px}
.card:hover .play{transform:scale(1)}
.card h3{font-size:28px;text-transform:uppercase}
.card .what{font-size:15px;color:var(--muted);margin-top:4px}
.card .when{font-size:13px;color:var(--muted);font-variant-numeric:tabular-nums;margin-top:6px}
@media (max-width:980px){.work{grid-template-columns:repeat(2,1fr)}}

/* clients */
.clients{display:flex;flex-wrap:wrap;gap:16px 56px;align-items:center;padding-block:36px;border-top:1px solid var(--line)}
.clients span:first-child{font-size:14px;color:var(--muted);flex-basis:100%}
.clients b{font-family:var(--display);font-size:clamp(24px,3vw,34px);font-weight:600;text-transform:uppercase;color:var(--muted)}

/* services */
.svc{display:grid;grid-template-columns:1fr;border-top:1px solid var(--ink)}
.svc div{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:24px;padding-block:26px;border-bottom:1px solid var(--line);align-items:baseline}
.svc h3{font-size:clamp(28px,3.4vw,40px);text-transform:uppercase}
.svc p{color:var(--muted);max-width:52ch}
@media (max-width:700px){.svc div{grid-template-columns:1fr;gap:8px}}

/* founder: credits roll (the bold moment) */
.founder{background:var(--ink);color:var(--bg);border-top:0}
.founder .wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,6vw,80px)}
.portrait{aspect-ratio:4/5;max-width:100%;background:color-mix(in srgb,var(--bg) 10%,var(--ink));border-radius:4px;display:grid;place-items:center;color:color-mix(in srgb,var(--bg) 55%,var(--ink));font-size:14px}
.founder h2{font-size:clamp(44px,6vw,76px);text-transform:uppercase;margin-top:28px}
.founder .role{color:var(--red-on-ink);font-weight:600;margin-top:10px}
.founder .pull{margin:28px 0 0;padding-left:20px;border-left:3px solid var(--red);font-family:var(--display);font-size:clamp(28px,3.4vw,40px);font-weight:600;line-height:1.1;text-transform:uppercase;text-wrap:balance}
.founder .bio{margin-top:24px;max-width:50ch;display:grid;gap:14px;color:color-mix(in srgb,var(--bg) 75%,var(--ink))}
.founder .bio em{color:var(--bg);font-style:normal;font-weight:600}
.credits{text-align:center;font-variant-numeric:tabular-nums}
.credits .ttl{font-family:var(--display);font-size:22px;letter-spacing:.12em;text-transform:uppercase;color:color-mix(in srgb,var(--bg) 60%,var(--ink));margin-bottom:28px}
.credit{display:grid;grid-template-columns:1fr 1fr;gap:20px;padding-block:14px;align-items:baseline}
.credit dt{text-align:right;font-size:14px;color:color-mix(in srgb,var(--bg) 60%,var(--ink))}
.credit dd{margin:0;text-align:left;font-family:var(--display);font-size:clamp(22px,2.6vw,30px);font-weight:600;line-height:1.15;text-transform:uppercase}
.credit dd small{display:block;font-family:var(--body);text-transform:none;font-size:14px;font-weight:400;color:color-mix(in srgb,var(--bg) 60%,var(--ink));margin-top:2px}
.poster-strip{display:grid;grid-template-columns:1fr 1.333fr;grid-template-rows:auto auto;gap:8px;margin:0 auto 32px;max-width:440px;text-decoration:none}
.poster-strip img{display:block;width:100%;height:auto;border-radius:3px;aspect-ratio:16/9;object-fit:cover;transition:transform .3s ease}
.poster-strip img.v{grid-row:span 2;aspect-ratio:auto;height:100%;object-fit:cover}
.poster-strip:hover img{transform:translateY(-2px)}
.credits .note{margin-top:28px;font-size:13px;color:color-mix(in srgb,var(--bg) 55%,var(--ink))}
@media (max-width:860px){.founder .wrap{grid-template-columns:1fr}}

/* process */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;counter-reset:s}
.steps div{counter-increment:s;border-top:2px solid var(--ink);padding-top:16px;min-width:0}
.steps div::before{content:counter(s,decimal-leading-zero);font-family:var(--display);font-size:20px;color:var(--red-text);font-weight:700}
.steps h3{font-size:30px;text-transform:uppercase;margin-top:8px}
.steps p{color:var(--muted);font-size:15px;margin-top:8px}
@media (max-width:860px){.steps{grid-template-columns:repeat(2,1fr)}}
@media (max-width:480px){.steps{grid-template-columns:1fr}}

/* contact */
.contact .wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,6vw,80px)}
.contact h2{font-size:clamp(52px,7vw,96px);text-transform:uppercase}
.contact .intro{color:var(--muted);margin-top:20px;max-width:40ch}
.contact .direct{margin-top:32px;display:grid;gap:14px;font-size:15px}
.contact .direct span{display:block;color:var(--muted);font-size:13px}
form{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.f{display:flex;flex-direction:column;gap:6px;min-width:0}
.f.full{grid-column:1/-1}
label{font-size:13px;font-weight:600}
input,select,textarea{font:inherit;font-size:16px;color:var(--ink);background:transparent;border:0;border-bottom:1px solid var(--muted);padding:10px 0;border-radius:0;width:100%}
select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--muted) 50%),linear-gradient(-45deg,transparent 50%,var(--muted) 50%);background-position:calc(100% - 10px) 55%,calc(100% - 5px) 55%;background-size:5px 5px;background-repeat:no-repeat}
select option,select optgroup{background:var(--bg);color:var(--ink)}
select optgroup{font-weight:700;font-style:normal;color:var(--red-text)}
select option{font-weight:400}
textarea{min-height:96px;resize:vertical}
input:focus,select:focus,textarea:focus{outline:0;border-bottom-color:var(--red)}
.form-foot{grid-column:1/-1;display:flex;align-items:center;gap:20px;flex-wrap:wrap;margin-top:8px}
.form-foot p{font-size:14px;color:var(--muted)}
#sent{grid-column:1/-1;font-size:15px;color:var(--ink);font-weight:600}
#sent.is-error{color:var(--red-text)}
.hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
@media (max-width:860px){.contact .wrap{grid-template-columns:1fr}}
@media (max-width:520px){form{grid-template-columns:1fr}}

footer{border-top:1px solid var(--line);padding-block:28px;font-size:14px;color:var(--muted)}
footer .wrap{display:flex;align-items:center;gap:20px;flex-wrap:wrap}
footer .seal{width:72px;height:72px}
footer .fine{display:grid;gap:2px}

.draft-note{display:block;background:var(--red);color:var(--on-red);font-size:13px;text-align:center;padding:8px 16px}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}
/* intro: the logo's clapper claps, then the curtain lifts */
.opening{position:fixed;inset:0;z-index:100;background:#A90505;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:clamp(12px,3vh,28px);padding:16px;cursor:pointer;animation:lift .7s cubic-bezier(.7,0,.2,1) 2.05s forwards}
.opening .clap{position:relative;width:min(260px,58vw);aspect-ratio:325/330;animation:popin .4s cubic-bezier(.2,.8,.2,1) both}
.opening .clap img{position:absolute;inset:0;width:100%;height:100%}
.opening .stick{transform-origin:58.46% 27.88%;animation:clap .62s cubic-bezier(.55,0,.75,.3) .35s both}
.opening .board{animation:knock .25s ease-out .97s both}
.opening .word{width:min(300px,64vw);height:auto;opacity:0;animation:wordin .5s cubic-bezier(.2,.8,.2,1) 1.1s forwards}
.opening .flash{position:absolute;inset:0;background:#fff;opacity:0;pointer-events:none;animation:flash .35s ease-out .97s}
.opening.skip{animation:lift .45s cubic-bezier(.7,0,.2,1) forwards}
@keyframes popin{from{opacity:0;transform:scale(.88)}to{opacity:1;transform:none}}
@keyframes clap{0%{transform:rotate(0)}45%{transform:rotate(7deg)}100%{transform:rotate(-22deg)}}
@keyframes knock{0%{transform:translateY(0)}35%{transform:translateY(5px)}100%{transform:none}}
@keyframes flash{0%{opacity:0}20%{opacity:.18}100%{opacity:0}}
@keyframes wordin{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
@keyframes lift{to{transform:translateY(-100%);visibility:hidden}}
@media (prefers-reduced-motion:reduce){.opening{display:none}}


.links a[aria-current="page"]{color:var(--ink);font-weight:600}

/* page word on the clapper screen (WORK, SERVICES...) */
.opening .scene{font-family:var(--display);font-weight:800;text-transform:uppercase;color:#fff;font-size:clamp(64px,15vw,150px);line-height:.85;letter-spacing:.02em;opacity:0;animation:stamp .45s cubic-bezier(.2,1.4,.4,1) .97s forwards}
.opening.has-scene{animation-delay:2.4s}
.opening.has-scene.skip{animation-delay:0s}
.opening.has-scene .clap{width:min(220px,48vw)}
.opening.has-scene .word{width:min(230px,52vw);animation-delay:1.3s}
@keyframes stamp{0%{opacity:0;transform:scale(1.6)}60%{opacity:1}100%{opacity:1;transform:none}}
@media (max-height:620px){.opening.has-scene .clap{width:min(160px,40vw)}.opening .scene{font-size:clamp(56px,12vh,96px)}}

/* page head */
.page-head{padding-block:clamp(48px,8vw,96px) clamp(28px,4vw,44px)}
.page-head h1{font-size:clamp(72px,13vw,168px);text-transform:uppercase;line-height:.85}
.page-head p{max-width:52ch;color:var(--muted);margin-top:22px;font-size:18px}
/* closing call to action */
.cta-band{display:flex;justify-content:space-between;align-items:end;gap:24px;flex-wrap:wrap}
.cta-band h2{font-size:clamp(44px,6vw,80px);text-transform:uppercase;max-width:14ch}
.opening .scene{text-align:center}
.opening .scene-sub{display:block;font-size:clamp(22px,4.4vw,40px);font-weight:600;letter-spacing:.04em;margin-top:.35em;line-height:1.05}
.portrait-img{display:block;width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;border-radius:4px}
/* stamp with an icon (Contact: ringing phone) */
.opening .scene.with-icon{display:flex;align-items:center;gap:.18em}
.opening .scene .phone{width:1.55em;height:auto;flex:none;overflow:visible}
.opening .phone .handset{transform-box:fill-box;transform-origin:50% 100%;animation:ring .09s linear 1.15s 8 alternate both}
.opening .phone .rings{opacity:0;animation:ringfx .75s steps(2) 1.15s 1 both}
@keyframes ring{from{transform:rotate(-5deg) translateY(-3px)}to{transform:rotate(5deg) translateY(-6px)}}
@keyframes ringfx{0%{opacity:1}99%{opacity:1}100%{opacity:0}}
@media (max-width:480px){.opening .scene.with-icon{flex-direction:column;gap:.12em;font-size:clamp(52px,15vw,68px)}.opening .scene .phone{width:2em}.opening.has-scene .clap{width:min(150px,40vw)}}

/* ---------- guides (long-form articles) ---------- */
.footer-links{display:flex;flex-wrap:wrap;gap:4px 16px}
.footer-links a{color:var(--muted);text-decoration:none}
.footer-links a:hover{color:var(--ink);text-decoration:underline}
.article{max-width:740px;padding-block:clamp(40px,7vw,88px) clamp(48px,7vw,96px)}
.crumbs{font-size:14px;color:var(--muted);display:flex;gap:8px;flex-wrap:wrap}
.crumbs a{color:var(--muted)}
.article h1{font-size:clamp(46px,7vw,84px);text-transform:uppercase;line-height:.92;margin-top:18px}
.byline{display:flex;align-items:center;gap:14px;margin-top:26px;font-size:15px;color:var(--muted)}
.byline img{width:48px;height:48px;border-radius:50%;object-fit:cover;object-position:50% 30%}
.byline b{display:block;color:var(--ink);font-weight:600}
.answer{margin-top:36px;padding:22px 24px;background:var(--surface);border-left:3px solid var(--red);border-radius:0 6px 6px 0}
.answer h2{font-family:var(--body);font-size:14px;font-weight:600;text-transform:none;color:var(--red-text);letter-spacing:0;line-height:1.4}
.answer p{margin-top:8px;font-size:18px}
.prose{margin-top:40px;font-size:18px;line-height:1.7}
.prose>*+*{margin-top:18px}
.prose h2{font-size:clamp(30px,3.6vw,40px);text-transform:uppercase;margin-top:48px}
.prose h3{font-size:clamp(22px,2.4vw,26px);text-transform:uppercase;margin-top:30px}
.prose ul,.prose ol{padding-left:1.25em}
.prose li+li{margin-top:8px}
.prose li::marker{color:var(--red-text)}
.prose strong{font-weight:600}
.prose a{color:var(--red-text)}
.example{border:1px solid var(--line);border-radius:6px;padding:20px 22px;background:transparent}
.example b{display:block;font-size:14px;color:var(--muted);font-weight:600;margin-bottom:6px}
.copybox{background:var(--surface);border-radius:6px;padding:20px 22px;font-size:16px;line-height:1.75;white-space:pre-wrap;overflow-wrap:anywhere}
.article .faq{margin-top:22px}
.related{margin-top:56px;border-top:1px solid var(--ink);padding-top:22px}
.related h2{font-size:28px;text-transform:uppercase}
.related ul{list-style:none;padding:0;margin:14px 0 0;display:grid;gap:10px}
.related a{font-size:18px}

/* guides index */
.guide-list{display:grid;border-top:1px solid var(--ink)}
.guide-item{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:20px;align-items:baseline;padding-block:26px;border-bottom:1px solid var(--line);text-decoration:none}
.guide-item h2,.guide-item h3{font-size:clamp(26px,3vw,38px);text-transform:uppercase}
.guide-item p{color:var(--muted);margin-top:8px;max-width:60ch}
.guide-item .go{color:var(--red-text);font-weight:600;font-size:15px;white-space:nowrap}
.guide-item:hover h2,.guide-item:hover h3{color:var(--red-text)}
@media (max-width:600px){.guide-item{grid-template-columns:1fr}}
.copy{font:inherit;font-size:13px;margin-top:8px;padding:6px 12px;border-radius:999px;border:1px solid var(--line);background:transparent;color:var(--ink);cursor:pointer}
.copy:hover{border-color:var(--ink)}
.guides-wrap{display:grid;gap:clamp(48px,6vw,72px);padding-bottom:clamp(56px,8vw,104px)}
.guide-group-head{display:flex;justify-content:space-between;align-items:end;gap:12px 24px;flex-wrap:wrap;margin-bottom:18px}
.guide-group-head h2{font-size:clamp(36px,4.6vw,56px);text-transform:uppercase}
.guide-group-head p{color:var(--muted);max-width:44ch}
.guides-wrap .guide-group{padding-block:0;border-top:0}
.table-wrap{overflow-x:auto;margin-top:18px}
.prose table{border-collapse:collapse;width:100%;min-width:520px;font-size:16px;font-variant-numeric:tabular-nums}
.prose th,.prose td{text-align:left;padding:10px 12px;border-bottom:1px solid var(--line);vertical-align:top}
.prose th{font-weight:600;border-bottom:2px solid var(--ink)}
.prose td:nth-child(2){white-space:nowrap}
.glossary{margin:0;border-top:1px solid var(--ink)}
.glossary dt{font-weight:600;margin-top:16px}
.glossary dd{margin:4px 0 0;padding-bottom:16px;border-bottom:1px solid var(--line);color:var(--muted)}
.poster.has-cover img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .35s}
.card:hover .poster.has-cover img{transform:scale(1.03)}

/* jump targets clear the sticky header */
.project,.journey,section[id],article[id]{scroll-margin-top:calc(84px + env(safe-area-inset-top, 0px))}

/* back to top */
.to-top{position:fixed;right:clamp(16px,3vw,28px);bottom:calc(clamp(16px,3vw,28px) + env(safe-area-inset-bottom, 0px));z-index:40;width:48px;height:48px;border-radius:50%;border:0;background:var(--red);color:var(--on-red);display:grid;place-items:center;cursor:pointer;box-shadow:0 6px 18px rgba(0,0,0,.18);opacity:0;transform:translateY(12px);pointer-events:none;transition:opacity .25s,transform .25s}
.to-top.show{opacity:1;transform:none;pointer-events:auto}
.to-top:hover{filter:brightness(1.1)}
.to-top svg{width:22px;height:22px}

/* hero showreel frame: moving montage of covers until the real showreel is ready */
.frame.reel-montage{display:block;background:#0E0F10;text-decoration:none}
.frame.reel-montage::before,.frame.reel-montage::after{z-index:2;background:#000;opacity:1}
.montage{position:absolute;inset:9% 0;overflow:hidden;display:flex;align-items:center}
.montage .track{display:flex;flex:none;height:86%;width:max-content;animation:reel-slide 60s linear infinite;will-change:transform}
.montage img{flex:none;height:100%;width:auto;aspect-ratio:9/16;margin-right:10px;object-fit:cover;border-radius:3px;display:block;filter:saturate(.95)}
.frame.reel-montage:hover .track{animation-play-state:paused}
@keyframes reel-slide{from{transform:translate3d(0,0,0)}to{transform:translate3d(-50%,0,0)}}
.frame.reel-montage .hud{z-index:3;color:rgba(255,255,255,.88);padding:10px 14px;background:linear-gradient(rgba(0,0,0,.55),transparent 28%,transparent 72%,rgba(0,0,0,.55))}
.frame.reel-montage .rec{color:#ff4d55}
.frame.reel-montage .rec i{background:#ff4d55}
@media (prefers-reduced-motion:reduce){.montage .track{animation:none}}