How to ask a customer for a video testimonial

Lalit VermaFounder, Studiozz Entertainment · Delhi NCR · October 2026

The short answer

Ask soon after a customer has had a good result, choose customers who look like the clients you want more of, and make it easy: explain it takes about 30 minutes, at a time and place that suits them, with no script to learn. A short, personal WhatsApp message works best. Always get written permission before publishing.

Most happy customers are willing to help. They just need to be asked at the right moment, in the right way, with the effort made as small as possible.

1. Ask at the right moment

The best time is soon after a good result: a successful launch, a problem solved, a thank-you message from them. That is when the experience is fresh and their goodwill is highest.

2. Ask the right people

  • Customers who are genuinely happy
  • Customers who look like the clients you want more of
  • A mix: different sizes of business, different needs
  • People who are comfortable talking. Those who send long, warm messages are usually good on camera.

3. Make it easy to say yes

  • Say how long it takes: about 30 minutes.
  • Offer to film at their place, at a time that suits them.
  • Explain there is no script; it is a relaxed conversation.
  • Promise they can see the video before it goes live.
  • Mention what they get: a professionally made video they can use for their own business too.

4. A WhatsApp message you can copy

Hi [Name], thank you again for your kind words about [project]. It really meant a lot to the team. Would you be open to sharing your experience in a short video? It takes about 30 minutes, we can come to you at a time that suits you, and there is no script, just a relaxed chat about how it went. You will see the video before it goes live, and you are welcome to use it for your own business too. No pressure at all if it is not a good time. Thank you!

5. If they are nervous

  • Share the topics in advance so there are no surprises.
  • Offer a voice-only or hands-only version if they do not want to appear on camera.
  • Suggest a written review on Google as an alternative.

6. Get permission in writing

Before publishing, get a simple written consent: their name, the business, where the video will be used (website, social media, ads), and for how long. A short message or form they reply "agreed" to is enough for most small businesses.

7. Say thank you

Share the final video with them, tag them when you post, and send a thank-you. Customers who feel appreciated often refer others.

Questions

When is the best time to ask for a testimonial?

Soon after the customer has had a good result or has thanked you, while the experience is fresh.

How do I ask a customer for a video testimonial?

Send a short personal message explaining it takes about 30 minutes at a time and place that suits them, with no script, and that they will see the video before it goes live.

What if a customer does not want to be on camera?

Offer a voice-only version, a video of their hands or product, or ask for a written Google review instead.

Ready to film your testimonials?