Cascara Coffee
New branch launch, NSP Pitampura
When Cascara Coffee opened its second café, they came back to us for the launch. The two launch ads put founders Radha and Amir in front of the camera: one sees them on the streets of NSP asking locals what they look for in a new café, the other has them sharing why they opened a second branch so soon. Ten short journey videos followed, keeping the new branch in people's feeds through launch month.
- Deliverables
- 2 ad films, 10 journey videos
- Released
- August 2026
- Our role
- Concept, direction, production, edit
The journey series
Ten episodes following Radha and Amir from an empty space to opening day at NSP Pitampura. Scroll to see them all.
Episode 01What's exciting and terrifying at the same time?
Episode 02We never wanted to open just another café!
Episode 03Can you see a café here? Because most people can't
Episode 04Most cafés overlook this. We refuse to!
Episode 05Building a café is about more than just serving coffee
Episode 06The dream is beautiful. The process? Beautifully chaotic
Episode 07Nobody talks about this part of opening a café
Episode 08And now we know: colours matter!
Episode 09What if nobody shows up?
Episode 10Our dream finally came true!
































