Guides
Practical advice for brands planning a video, from what we have learned making ads, testimonials, launch campaigns and films in Delhi NCR.
Ad films and commercials
What ads cost, how they are made and how to plan campaigns that sell.
Diwali and festive campaign videos: a planning guide for brands
Diwali 2026 is on 8 November. A week-by-week plan, festive ideas by business type and mistakes to avoid.
How much does an ad film cost in Delhi NCR? (2026 guide)
Typical 2026 market prices for reels, ad films, testimonials and TV commercials, and what drives the cost.
How an ad film is made: the production process step by step
Seven stages from brief to delivery, what you do at each one and how long it all takes.
Ad film or Instagram reel: which does your business need?
When a produced ad film is worth it, when reels do the job, and why most businesses need both.
Social media and reels
Short videos that keep your business in people's feeds.
Testimonials and trust
Why customer stories sell, and how to film them so people believe them.
Why testimonial videos help you win more clients
How customer stories answer doubts, sell when you are not in the room and make your prices easier to accept.
How testimonial videos build trust for service businesses
For clinics, consultants, coaches and agencies, where clients decide on trust before anything else.
How to make customers look natural in testimonial videos
Most customers have never been filmed. Here is how to help them relax and speak honestly.
How to ask a customer for a video testimonial
When to ask, who to ask and exactly what to say, with a WhatsApp message you can copy.
Marketing and sales
Using video to bring in customers, from launches to everyday social media.
How to plan a launch video for a new café or store
When to shoot, what to film and how to post it, with the plan we used for Cascara Coffee's new branch.
Video marketing for small businesses: where to start
One goal, one platform and four kinds of content: a simple way for small businesses to start.
How to get a month of content from one shoot
Plan one shoot day well and you can post for a month. Here is how to batch and cut it.
Why business owners should be on camera
People buy from people. Five founder video ideas and tips for owners who feel awkward on camera.
Shoots and production
Practical advice for planning and running a shoot, indoors and out.
How to brief a production house
A checklist for brands: the ten things to share before a video shoot, plus a brief you can copy.
Outdoor shoot problems and how to solve them
Harsh sun, traffic noise, crowds, permissions, heat and haze: how to plan an outdoor shoot in Delhi.
How to set up a video shoot at home with minimum equipment
A phone, a window, a clip-on mic and a tripod: a simple setup that looks and sounds professional.
Questions to ask before hiring a production house
Twelve questions about work, process, pricing and rights, plus the red flags to watch for.
Video production terms explained: a glossary for brands
Thirty production terms in plain English, from b-roll and call sheets to TVCs and usage rights.
Filmmaking
Lessons from feature films, short films and a web series, by founder Lalit Verma.