How much does an ad film cost in Delhi NCR? (2026 guide)
Lalit VermaFounder, Studiozz Entertainment · Delhi NCR · October 2026The short answer
In Delhi NCR in 2026, a simple professionally made Instagram reel typically costs ₹10,000 to ₹50,000, a testimonial video ₹20,000 to ₹60,000, a simple digital ad film ₹60,000 to ₹2 lakh, a larger digital campaign ₹2 to ₹10 lakh, and a TV commercial ₹4 lakh to ₹25 lakh or more. The biggest cost drivers are the number of shoot days, actors, locations and the amount of post-production.
"How much does an ad cost?" is the first question almost every client asks, and the honest answer is that it depends on what you need. Still, there are clear market ranges, and knowing them helps you plan a realistic budget and compare quotes fairly.
Typical market prices in Delhi NCR (2026)
These are typical ranges across production houses in Delhi NCR and India in 2025 and 2026, for a finished video including shoot and edit. They are a guide, not a rate card.
| Type of video | Typical range | What it usually includes |
|---|---|---|
| Simple Instagram reel | ₹10,000 – ₹50,000 | Short shoot, one location, edit with captions and music |
| Scripted reel ad | ₹30,000 – ₹1.5 lakh | Concept and script, planned shoot, actors or models |
| Testimonial video | ₹20,000 – ₹60,000 | Interview setup, one or two customers, edited film and short cuts |
| Animated explainer (60 sec) | ₹30,000 – ₹80,000 | Script, design, voiceover and motion graphics |
| Simple digital ad film | ₹60,000 – ₹2 lakh | One location, small crew, one shoot day, full edit |
| Digital campaign or brand film | ₹2 lakh – ₹10 lakh | Several setups or locations, actors, colour grading, sound design |
| TV commercial | ₹4 lakh – ₹25 lakh+ | Broadcast quality, larger crew, multiple locations, known talent |
| Corporate film | ₹50,000 – ₹1.5 lakh per finished minute | Interviews, office and process footage, graphics |
What drives the cost
- Shoot days. The single biggest factor. Each extra day adds crew, equipment and location costs.
- Actors and talent. Professional actors can cost ₹20,000 to ₹2 lakh a day; known faces and influencers far more. Real staff and customers cost nothing extra and often feel more genuine.
- Locations. Your own shop or office is free; studios, rented homes and permissions add cost.
- Concept and script. A simple idea is quicker to plan and shoot than a story with many scenes.
- Crew and equipment. A two-person crew with a camera and lights costs far less than a full unit with drones and cranes.
- Post-production. Colour grading, sound design, music licensing, animation and VFX all add to the edit.
- Versions and usage. Extra cuts for different platforms, and how widely the ad will run, affect the price.
- Deadline. Rush jobs often cost 25 to 50 percent more.
Where the money goes
On a typical ad film, roughly 15 to 25 percent of the budget goes to pre-production (idea, script, planning), 40 to 50 percent to the shoot, 20 to 30 percent to post-production, and the rest to contingencies.
How to get more from your budget
- Plan several videos from one shoot. One well-planned day can produce a main ad plus reels for a month.
- Use real people and places. Your team, customers and premises cut costs and add trust.
- Keep the idea simple. One clear message filmed well beats a complicated story filmed in a rush.
- Share your budget range early. A good production house will suggest the best idea for that budget instead of quoting for something you cannot use.
- Plan ahead. Avoid rush fees by briefing three to four weeks before you need the video.
Comparing quotes fairly
Two quotes can look very different because they include different things. Check each for: number of shoot days, crew size, actors, locations, number and length of final videos, platform versions, music licensing, rounds of changes, and delivery date. Studiozz quotes per project after understanding your goal, and we are happy to suggest what fits your budget.
Questions
How much does an ad film cost in Delhi?
Typically ₹60,000 to ₹2 lakh for a simple digital ad with one location and a small crew, ₹2 to ₹10 lakh for a larger digital campaign, and ₹4 lakh to ₹25 lakh or more for a TV commercial, as of 2026.
How much does an Instagram reel cost to produce?
A simple professionally shot and edited reel typically costs ₹10,000 to ₹50,000 in Delhi NCR. A scripted reel ad with actors usually costs ₹30,000 to ₹1.5 lakh.
What is the biggest factor in video production cost?
The number of shoot days, followed by actors, locations and the amount of post-production work.
Can a small business afford a professional ad film?
Yes. Keeping the idea simple, shooting in your own premises with real people, and planning several videos from one shoot day keeps costs within small-business budgets.